“Keep your mind on your money, and your money on your mind.” — Snoop Dogg
As the NFL Draft prepares to take over Pittsburgh, the headlines are filled with excitement, projections, and promises of economic growth.
We’re being told this is a transformational moment for the region.
But beneath the surface of the fanfare and forecasts lies a deeper, more important question:
SHOW ME THE MONEY.
Public Dollars, Private Decisions
Let’s start with what we know.
At least $18.9 million in public funding is being directed toward the NFL Draft. That includes a $10 million grant from the state, awarded through the Department of Community and Economic Development’s Marketing to Attract Marquis Events program.
Those funds were given to VisitPittsburgh—a publicly funded nonprofit tasked with marketing and coordinating the event.
The expectation?
That this investment will generate between $120 million and $213 million in economic impact, with projections of 500,000 to 700,000 attendees coming into the city.
Sounds like a win for everyone.
But is it?
The Illusion of “Economic Impact”
“Economic impact” is one of the most powerful phrases used in large-scale events.
It sounds definitive. Measurable. Promising.
But in reality, it’s a projection—often built on models, assumptions, and best-case scenarios before the event even takes place.
How do we determine attendance before the crowds arrive?
How do we guarantee spending that hasn’t happened yet?
And more importantly:
How does that “impact” actually reach the people who live here?
Because “impact” doesn’t automatically mean equity.
Follow the Money
According to public information, VisitPittsburgh has broad discretion on how these funds are spent.
That includes:
- Marketing campaigns
- Vendor contracts
- Staffing and operational costs
- Payments to contractors helping execute the event
In other words:
Decisions are being made about who gets access to millions of dollars in opportunity.
And those decisions matter.
Because access determines outcomes.
Let’s Set the Record Straight
There has been a narrative circulating—subtle but persistent—that Black businesses and professionals were somehow unprepared for this moment.
That narrative is not only misleading—it’s false.
Many Black entrepreneurs:
- Followed the rules
- Applied through the official processes
- Positioned themselves for participation
They did exactly what they were told to do.
And still, many are watching from the outside.
Access vs. Optics
This is not about a lack of effort.
This is about access.
Because what continues to play out is a familiar pattern:
- “Who you know” relationships driving decisions
- Pre-established vendor networks being prioritized
- A handful of smaller deals distributed as proof of inclusion
Meanwhile, larger, more lucrative contracts often land in the hands of the same companies that have always had access.
Let’s be honest:
A few small wins do not equal equitable participation.
They create optics—not ownership.
Designed Outcomes
At the end of the day, we have to confront an uncomfortable truth:
Outcomes like this are rarely accidental.
They are often designed.
Designed through networks.
Designed through relationships.
Designed through systems that reward proximity to power.
So when we hear the phrase:
“It’s not what you know, it’s who you know”—
We have to recognize that it’s more than a saying.
It’s a system of access.
A system that determines:
- Who gets the call
- Who gets in the room
- Who gets the contracts
- And ultimately… who gets paid
Who Really Benefits?
With so many public resources attached to this event, residents are asking the right questions:
- How much economic impact will actually be realized?
- Who will see that impact firsthand?
- And how will it be reinvested into the communities that need it most?
Because if public dollars are funding this moment, then the benefits should be publicly shared.
Not concentrated.
Not filtered.
Not limited to those already inside the circle.
After the Applause
The stage will be built.
The crowds will come.
The cameras will roll.
And for a moment, Pittsburgh will be the center of the football world.
But when it’s over—when the lights go down and the visitors leave—what will remain?
Will there be lasting opportunity?
Sustainable growth?
Real reinvestment?
Or will this be another moment where:
Public money created private gain—just not for everyone.
Final Word
At the end of the day, the question is simple:
WHO BENEFITS?
Because too often, we find ourselves:
- Last to gain
- First to be questioned
- And expected to be satisfied with scraps instead of shares
Let’s be clear:
Black businesses were ready.
Black professionals showed up.
But the opportunity was filtered.
And until that changes—until access is expanded, transparency is demanded, and equity is intentional—
We will continue to say, louder each time:
SHOW. US. THE. MONEY.
Robin Beckham
Founder & Editor
PittsburghUrbanMedia.com
Author: Memoirs of Missy
April 7, 2026
Article from Public Source with more financial details:
https://www.publicsource.org/nfl-draft-spending-public-investments/