“If you tell a big enough lie and tell it frequently enough, it will be believed.”
“By the skillful and sustained use of propaganda,
one can make a people see even heaven as hell
or an extremely wretched life as paradise.” –Adolf Hitler-
(https://www.azquotes.com/author/6758-Adolf_Hitler/tag/propaganda)
Herein, controlling the narrative refers to purposefully presenting information in ways that significantly influence what people believe and, in turn, how they behave. In Machiavellian terms, controlling the narrative is the cold, ruthless, selfish manipulation of others by use of tactics such as gaslighting, the use of alternative facts, promulgating propaganda, slanting the truth, and, at times outright lying.
Quite often, a word or two in a narrative change how reality is to be perceived and acted upon. For example, during my graduate school program, I studied the Russian language. At that time, I was also growing in my Black consciousness and was, therefore, appalled when I translated a Russian article that discussed how Abraham Lincoln led a revolution of the proletariat --an article that never mentioned race or slavery, but focused instead on the American working class and bourgeoise. In a worst-case scenario, as evidenced by the introductory quotations, narrative control was a key tactic Adolf Hitler used to facilitate his mass crimes against humanity.
For centuries racists have attempted to control the narrative in ways that would justify America’s original sin, i.e., chattel slavery and its progeny. As reported by TalkAfricana (April 20, 2025), “In the brutal world of slavery, where whips tore skin and families were auctioned, and bred like cattle, the most powerful weapon wasn’t always the lash, it was the Bible. Through sermons, laws, and redacted scripture, Christianity which was forced on Enslaved Africans, became a tool of psychological control, designed not to save their souls, but to imprison their minds and spirits. ‘Slaves, obey your earthly masters with fear and trembling,’ the Bible reads in Ephesians 6:5. This verse, and others like it, wasn’t just quoted during sermons. It was weaponized. European colonists and American slaveholders used such passages as divine endorsement for slavery, a way to justify the brutal subjugation of millions…”
After more than 400 years of promulgating false narratives to support a systemic, caste-like, homophobic, xenophobic, race-based, sexist, White male patriarchal American society, we cannot permit the benefactors to submerge the victims in a gaslit world of “alternative facts” and outright lies regarding freedom, justice, and equality. To do so, would be tantamount to accepting a narrative whereby “justice” involves the arrest of the Mama, Papa, and Baby Brown Bears for standing their ground after an audacious, narcissistic White girl (Goldilocks} broke into their home; consumed some of their food; and destroyed some of their furniture.
Again, by way of example regarding racist narratives, we cannot be duped by the absurd Trump narrative that [1] seeks to justify admitting 59 White South Africans “refugees” because a “genocide” is taking place in South Africa; White farmers are being “brutally killed;” and their “land is being confiscated.” Nor should we be confused by the narrative which asserts "We will not allow people to enter our country who wish to do us harm,” and therefore it is legitimate to (a) ban visitors from Chad, Congo-Brazzaville, Equatorial Guinea, Eritrea, Libya, Somalia. Sudan, Afghanistan, Myanmar, Haiti, Iran and Yemen, and (b) place travel restrictions on people from Burundi, Sierra Leone, Togo, Cuba, Laos, Turkmenistan and Venezuela (See https://www.bbc.com/news/articles/cyvm2j32pvmo).
After a few months of rule under would be King Trump and, given how gullible some are to receiving his racist narratives, we should keep in mind Hannah Arendt’s statement, “The ideal subject of totalitarian rule is not the convinced Nazi or the convinced Communist, but people for whom the distinction between fact and fiction (i.e., the reality of experience) and the distinction between true and false (i.e., the standards of thought) no longer exist.” (The Origins of Totalitarianism). The facts that [1] America elected a convicted felon to “make it great again” and [2] a Republican controlled Congress has permitted him to run amuck are testaments to the foregoing truth.
The fight for freedom, justice and equality demands that we the people vigorously oppose Trump controlling the narratives related to freedom, justice, and equality. In doing so, we must be well-read. As Frederick Douglass noted, “Once you learn to read, you will forever be free.” Years later, Nobel Peace Prize winner Kofi Annan reminded us, “Literacy is a bridge from misery to hope.”
To help fortify one’s ability to distinguish fact from fiction regarding the race-related narrative in America, the following readings are recommended: [1] Between the World and Me, Ta-Nehsi Coates; [2] I Know Why the Caged Bird Sings, Maya Angelou; [3] The Miseducation of the Negro, Carter G. Woodson; [4] Caste: The Origins of our Discontent, Isabel Wilkerson; [4] When and Where I Enter: The Impact of Black Women on Race and Sex in America, Paula Giddings; [5] The Souls of Black Folk, W.E.B. DuBois; [6] Things Fall Apart, Chinua Achebe; [7] The Master’s Tools Will Never Dismantle the Master’s House, Audre Lorde; [8] The Fire Next Time, James Baldwin; [9] Freedom Season: How 1963 Transformed America’s Civil Rights Revolution, Peniel E. Joseph, [10] Combee (Harriet Tubman, the Combahee River Raid, and Black Freedom During the Civil War), Edda L. Fields-Black, and [11] The 1619 Project, Nikole Hannah-Jones.
In addition to being well-read, taking control of the freedom, justice and equality narrative means that we must consistently “speak truth to power, refuse to be silenced!” We must dwell in the spirit of Brittany Lindsey’s “Yet I Speak” which was inspired by Maya Angelou’s “Still I Rise.”
“You say hush, little one, don't disrupt the peace,
Keep your troubles to yourself, let your grievances cease.
But I am not a whisper; I'm a voice, loud and clear,
I'll speak my truth, undeterred, despite your violent sneers.
…But I am not silenced by your disdain or your fear,
I'll proclaim my truth, unafraid, for all to hear.
My spirit's unbroken, my resolve will arise.
For despite your contempt, despite all your tries,
Still I speak, and still I rise.”
Jack L. Daniel
Co-founder, Freed Panther Society
Contributor, Pittsburgh Urban Media
Author, Negotiating a Historically White University While Black
June 9, 2025