OP-ED:
Black Businesses Deserve a Place in the Economic Opportunities Created by the NFL Draft
By William B. Marshall, Stop the Violence Pittsburgh
In April, more than 500,000 people are expected to come to Pittsburgh for the 2026 NFL Draft. The event is projected to generate between $120 million and $213 million in economic impact for our region. Hotels will be full. Restaurants will be busy. Corporations will make money. The NFL will make money. The city will benefit from national attention and economic activity.
The question is simple: Will Black businesses in Pittsburgh be allowed to participate in the economic opportunities created in our own city?
I am speaking on behalf of more than 100 Black business owners in Pittsburgh who have been trying to participate in vendor opportunities, small business events, and economic activities connected to the NFL Draft. Many of these businesses are local entrepreneurs, small business owners, and community leaders who have invested in this city for years.
Yet many of us have found ourselves locked out of meaningful economic participation tied to one of the largest events Pittsburgh has ever hosted.
This issue cannot be separated from the broader economic reality facing many Black residents and Black business owners in Pittsburgh. For decades, Black communities in Pittsburgh have faced economic disparities, barriers to business development, lack of access to capital, and the loss of Black-owned businesses and business districts due to development and urban renewal projects.
Access to contracts, vendor opportunities, and business participation is not just about making money during one weekend. It is about building businesses, creating jobs, building generational wealth, and investing back into our communities. That is why access to economic opportunities tied to major events like the NFL Draft matters so much.
I proposed an event called the Pittsburgh Draft Bash Small Business Showcase, which would have provided space for Black-owned businesses to sell products, promote services, and participate in the economic activity surrounding the Draft. Instead of receiving a clear approval or denial, the permit process has stalled while time continues to run out before the event.
This issue is bigger than one event or one permit. This is about economic inclusion, economic justice, and whether Black businesses are going to be allowed to participate in the economic opportunities that come into our city when major events are hosted here.
The NFL benefits from Black talent on the field, Black fans in the stands, and Black consumer spending across the country. Cities like Pittsburgh provide public infrastructure, public safety, and public resources to host these events. When hundreds of millions of dollars are generated, Black businesses should not be standing on the sidelines watching everyone else profit in our own city.
If Black talent helps build the NFL, Black fans help fund the NFL, and Black cities host NFL events, then Black businesses must be included in the economic opportunities created by the NFL.
We are not asking for favors. We are asking for fair access. We are asking for transparency. We are asking for equitable participation. We are asking for the NFL and the City of Pittsburgh to release the numbers on how many Black-owned businesses are participating in Draft-related contracts, vendor opportunities, and economic activities. If there is nothing to hide, then release the numbers.
Economic opportunity is a civil rights issue in 2026. Access to contracts, vendor opportunities, and business participation is how communities build wealth, create jobs, and strengthen neighborhoods. When Black businesses are excluded from major economic opportunities tied to publicly supported events, it raises serious questions about equity and access in our city.
This is not just about the NFL Draft. This is about the future of economic inclusion in Pittsburgh. Every time a major event comes to our city, the same question should be asked: Who benefits, and who is left out?
Black businesses are not asking to be given anything. We are asking to be included in the economic opportunities that come into our city. We are asking for transparency, fairness, and access.
Because economic opportunity should not depend on who you know, who you are connected to, or what neighborhood you come from. Economic opportunity should be available to everyone in the city that is hosting the event.
If Pittsburgh is going to grow, then everyone must have a chance to grow with it.
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Coalition of Black Business Owners, Civil Rights Attorneys, and Community Leaders Demand Economic Inclusion and Transparency at NFL Draft
Please be advised that B. Marshall of Stop the Violence Pittsburgh, civil rights attorney Nekima Levy Armstrong, founder of the Racial Justice Network and co-founder of the National Target Boycott, and attorneys Steven Barth and Turahn Jenkins, who represent the Marshalls, will hold a joint press conference regarding economic exclusion and lack of equitable business opportunities for Black-owned businesses related to the 2026 NFL Draft in Pittsburgh.
Press Conference Details:
Date: Monday, March 30, 2026
Time: 11:00 AM
Location: North Shore near Acrisure Stadium, Pittsburgh, PA 15212
Hosted by: Stop the Violence Pittsburgh and the Racial Justice Network
Speakers: B. Marshall; Nekima Levy Armstrong; Attorney Steven Barth; Attorney Turahn Jenkins; Black business owners; and a coalition of clergy, labor representatives, political leaders, and community organizations.
Pittsburgh, PA — March 26, 2026 — With more than 500,000 visitors expected to come to Pittsburgh for the 2026 NFL Draft and an estimated economic impact between $120 million and $213 million, a coalition of Black business owners, civil rights attorneys, and community leaders is raising concerns about the lack of equitable economic opportunities for Black-owned businesses connected to the event.
Organizers say many Black-owned businesses have been denied meaningful opportunities to participate in vendor events, Downtown business activities, and Draft-related economic programming tied to the event.
B. Marshall, founder of Stop the Violence Pittsburgh, proposed a Downtown event known as the Pittsburgh Draft Bash Small Business Showcase, which would have created space for over 100 Black-owned businesses to sell products, promote services, and participate in the economic activity surrounding the Draft. According to Marshall, the permitting process for the event has stalled and no formal written approval or denial has been issued as the Draft approaches.
“The NFL benefits from Black talent on the field, Black fans in the stands, and Black consumer spending across the country,” said Marshall. “If Black talent helps build the NFL, Black fans help fund the NFL, and Black cities host NFL events, then Black businesses must be included in the economic opportunities created by the NFL.”
Civil rights attorney Nekima Levy Armstrong stated that the issue raises civil rights and economic justice concerns.
“Economic opportunity is a civil rights issue. When major events generate hundreds of millions of dollars in a city and Black businesses are excluded from meaningful participation, it raises fundamental questions about equity, access, and fairness,” said Levy Armstrong.
Organizers are calling for full transparency regarding Draft-related vendor opportunities, procurement contracts, Downtown event spaces, and the number of Black-owned businesses that have been approved to participate in Draft-related economic activities through the NFL and the City of Pittsburgh.
“If there is nothing to hide, then release the numbers on Black business participation,” Marshall said.
Attorney Steven Barth, legal counsel for the Marshalls, stated that the legal team is reviewing the situation.
“We are investigating discrimination claims as well as any civil rights violations that may have happened in this situation against Mr. and Mrs. Marshall, their company and the hundreds of local Black owned businesses. We need to understand why these permits have not been granted and if they are being denied. We also need to know the ‘why’ on all these decisions,” said Barth.
Attorney Turahn Jenkins stated that the situation raises concerns about fairness and equal opportunity.
“The economic opportunities that come from the NFL Draft taking place in the City of Pittsburgh should be available to all business owners, and we will diligently investigate these claims to bring light to this situation,” said Jenkins.
Organizers are calling for the following actions from the National Football League and the City of Pittsburgh:
● Public release of the number of vendors, contracts, and dollars awarded to Black and minority-owned businesses related to the 2026 NFL Draft
● Equitable vendor and business participation opportunities for Black-owned businesses during Draft week
● Approval or formal written response regarding the Pittsburgh Draft Bash Small Business Showcase proposal
● Transparency in procurement, vendor selection, and economic participation opportunities
“When hundreds of millions of dollars are generated in our city, Black businesses should not be excluded from the economic opportunities created in our own city,” Marshall said.
PittsburghUrbanMedia.com has formally reached out to the NFL, the Steelers organization, Governor Josh Shapiro—who serves on the executive committee for the Pittsburgh NFL Draft—as well as Visit Pittsburgh, requesting official statements and clarity regarding growing concerns about vendor participation and overall inclusion.
These concerns, raised by members of the community and local stakeholders, highlight questions around equitable access, representation, and opportunities for minority-owned businesses connected to one of the city’s most high-profile events.
We are currently awaiting responses from all parties and remain committed to keeping the community informed. PUM will continue to follow this story closely and provide updates as more information becomes available.