Home > VisitPITTSBURGH Launches ‘Why Is Pittsburgh Special?’ Program New educational program will teach students about what makes Pittsburgh unique

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VisitPITTSBURGH Launches ‘Why Is Pittsburgh Special?’ Program

New educational program will teach students about what makes Pittsburgh unique


PITTSBURGH – VisitPITTSBURGH, the official tourism promotion agency for Pittsburgh and Allegheny County, has instituted the Why Is Pittsburgh Special? program that teaches fourth, fifth and sixth graders about the many attractions and organizations that set Pittsburgh apart from other cities. Most importantly, the program will underscore how important it is to embrace our differences and celebrate unique qualities. 

 

 

“Pittsburgh is a welcoming city and unique from other destinations in so many special ways,” says Tom Loftus, chief marketing officer for VisitPITTSBURGH. “So, we want to instill in our youth, through the Why Is Pittsburgh Special? program, that our differences make us special, and what better example than all of the history, uniquely wonderful attractions, activities and physical features that make our region stand out.”

 

The program kickoff took place at Fairview Elementary School in Fox Chapel. “We were happy to host the Why is Pittsburgh Special? program,” said Stefanie Lipke, the school counselor. “Our fourth and fifth grade students were engaged in the discussion and excited to learn more about what makes our great city different and unique, while also being reminded that it is our differences that makes us special!”

 

Instructors included Mr. Loftus from VisitPITTSBURGH, Allegheny County Councilman Ed Kress and Nick Paradise, director of public relations and social media with Kennywood. This group guided the students through a lesson detailing Pittsburgh’s history and the distinctive landmarks of the area such as the Duquesne Incline and the 446 bridges.

 

“It’s important that our young people know the uniquely special history of our region,” said Councilman Kress. “There are distinctive and interesting characteristics that many just don’t know and this program is wonderful opportunity to connect with our youth and educate them about this amazing place we all live in.”

 

Instructors lead the discussion sharing their own expertise using videos and other visual aids to demonstrate the special qualities of Pittsburgh attractions.

 

“Our region prides itself on being unique and Kennywood is a big part of that ‘Pittsburgh’ identity,” says Mr. Paradise. “Our brand of modern thrills mixed with rare, classic rides is one you can’t find almost anywhere else. We’re proud to be different.”

 

To prepare for the program, students wrote down their own ideas about what makes Pittsburgh special and shared them with the group. Some of the students’ comments will be displayed in the school and on VisitPITTSBURGH’s website. They also participated in a fun competition to test their knowledge of Pittsburgh. By the end of the program, students learned what makes them and their community special. 

 

If you’re interested in having this program visit your school, please Kristin Wenger, kristin.wenger@visitpittsburgh.com

VisitPITTSBURGH is the official tourism marketing and promotion agency for Pittsburgh and Allegheny County. It is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region.


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